What car companies are low key a cult?

One of them is Toyota, the car brand that gives me utter PTSD. I have heard the positives about them a billion times: the cars are reliable and inexpensive. Also, I have seen a Toyota EVERY SINGLE DAY. I get their cars are good, but they are not the only decent vehicles on the market. Kia and Hyundai have long warranties. Honda and Mazda are pretty close with reliability. BMW has improved dependability with the B58. Buick makes boring but, somewhat reliable cars. However, Toyota owners typically only buy Toyota cars. Are there any other car brands?

Edit: We have gotten more than 1000 comments in 4 days.