Promoting a Youtube

I have never even thought about YT marketing, but my next project is going to have a genuinely excellent video for once. That video is my best shot at getting the single to break out.

So, first question: how would you go about promoting a video of your track on YouTube? Would you buy YouTube ads? Facebook? Something else?

Second, how would you approach conversions from the video to the single on Spotify?

Thanks, MM.

# Update 22 Days Later

The first approach I took was a Meta ad linking to a landing page for the track on streamers and YouTube. I found that the clickthrough to there and out of there was super low, so I switched the target to the YouTube page, with the streamers linked in the description. This has worked pretty well. Conversions to the Spotify page are no lower, and YT traffic/subs are both up.

Next, I am doing 30 second versions of the video for Shorts and TikTok.