What happened to Bro?? Bro made his debut with a gem like Dhruvangal Pathinaaru and then made some avg movies like Mafia & maaran?🥲that

That story of Dhruvangal, that screenplay. ✅, that emotional twist ✅ & that climax song, when i watched it, i thought Kartic Naren, the director would be the next big thing in Tamil Cinema, but bro kept on giving consistent Avg Commercial movie, why?? Why not stick to his strengths?