What are your favorite RGB light strips?

Spent the last 6 or 7 months getting lots of my current devices set up in Home Assistant. For lighting, that’s pretty much just Hue and Deako. I like Hue and the Hue app looking to see what else is out there. I’ve got both Zigbee and Zwave set up, and I guess now the new Matter integration but I haven’t played with lights for any of these.

I don’t have any specific use cases right now other than they would be used indoors, but would love to hear about your favorite light strips that you use with HA!

EDIT: holy crap! what incredible responses and suggestions. Thanks for all this. Got some Govee lights on a Black Friday special while looking into WLED. Thanks all.