Update since my last post, 6-Figure Month on a 1-Product Store

So I made a post about a month or so ago about starting a new store and hitting a couple k a day in revenue. Well we are back after some hiccups and still running now at closer to 7-8k a day in revenue!

A few additional learning points from the last month:

-Consolidation for my Campaigns has seemed to work, this is something that I learned over the last 24 HOURS. I had been scaling with multiple campaigns and strategies and actually hit a break even day for the first time yesterday. After consolidating my campaigns into a few CBOs, I woke up today to a 4 roas, the highest I’ve hit since 1-2K days!

-Testing new CONCEPTS is IMPORTANT!! This is something I ignored for the longest time, thinking I could just rip ads, toss them into a campaign together and hope for the best. After specifically coming up with new concepts/audiences for my ads, I’ve been able to see huge growth! For example: if your product is geared towards mental health, see if you can work in an angle of it being beneficial for kids mental health as well -> then market to parents and you have a whole new pocket of people to sell to!

-if you scale too fast and things break, don’t be afraid to start over!! I know it’s disheartening seeing a few thousand in revenue on the dashboard and after a calculation you’re break even. Don’t hesitate to take those numbers down, shut off campaigns, restructure and put your winning ads into a new campaign strategy. This literally worked for me last night, I was doing 10-15% margins at 7-8k a day revenue and was scared of starting fresh as I didn’t want to lose momentum. However after making some new campaigns and shutting off low performing ones, I’m more profitable today half way through the day than yesterday’s entire day.

Thanks!

So I made a post about a month or so ago about starting a new store and hitting a couple k a day in revenue. Well we are back after some hiccups and still running now at closer to 7-8k a day in revenue!

A few additional learning points from the last month:

-Consolidation for my Campaigns has seemed to work, this is something that I learned over the last 24 HOURS. I had been scaling with multiple campaigns and strategies and actually hit a break even day for the first time yesterday. After consolidating my campaigns into a few CBOs, I woke up today to a 4 roas, the highest I’ve hit since 1-2K days!

-Testing new CONCEPTS is IMPORTANT!! This is something I ignored for the longest time, thinking I could just rip ads, toss them into a campaign together and hope for the best. After specifically coming up with new concepts/audiences for my ads, I’ve been able to see huge growth! For example: if your product is geared towards mental health, see if you can work in an angle of it being beneficial for kids mental health as well -> then market to parents and you have a whole new pocket of people to sell to!

-if you scale too fast and things break, don’t be afraid to start over!! I know it’s disheartening seeing a few thousand in revenue on the dashboard and after a calculation you’re break even. Don’t hesitate to take those numbers down, shut off campaigns, restructure and put your winning ads into a new campaign strategy. This literally worked for me last night, I was doing 10-15% margins at 7-8k a day revenue and was scared of starting fresh as I didn’t want to lose momentum. However after making some new campaigns and shutting off low performing ones, I’m more profitable today half way through the day than yesterday’s entire day.

Thanks!