So is this box for paid influencers only?

So this Instagram video came up on my fyp and I saw this random influencer was sent the Disney items (probably for free) and they sent it in a really cute disney box. I have never seen it for sale anywhere to the general public (not even by resellers) so I’m wondering if this is just something special for influencers? Nice one BBW way to make your loyal fans feel excluded 🖕🏽