Distro Beer Sales

I live around an under-served market. There is a city of population 150,000 that has 1 10BBL brewery and 3-4 nano breweries. I recently found an opportunity to lease a 20BBL brewery and would love to become the default beer of the city.

Does anyone on this sub have any tips/tricks for selling beer to Bar Owners/Managers? I saw a post from 4/5 years ago on here, and there were some good ideas on there. I thought it would be fun to revisit the topic. We are a small Belgian brewery on religious grounds. People love our wheat, red, blonde, IPA, and lager. I would love to distro the top sellers to bars. Is it as simple as "being the party guy?" Cheeers!