What happened between Twitch and The Land of Rape and Honey that caused the shift to be so aggressive?

I love TLOR&H and the next three albums - but I feel like the shift from Electronic Body Pop sound to Stigmata, rape, honey and the mutilated burnt corpse face cover is a super hard turn. Then I read about Al bringing a dead deer head into the Sire label office … what was going on at that time to make for such a dark turn?