What's a good way to share your favorite music/artists nowadays?

Akin to the music blogs some years ago, what are some good platforms or methods available nowadays for sharing and talking about your favorite music and artists to a broad audience? What are some things you've tried and how "successful" were they? Pros/Cons?

I know people make playlists a lot but I'd love to be able to introduce some of my favorite artists to more people but playlist doesn't seem to make sense in that front? I've never made them (for public consumption) so I'm not sure tbh.

Or sometimes I discover something and I feel more people should know them. Sharing within my circles is too small and most people don't care. I want to reach more people. You know?