What is it about these three objectively scrawny, slightly ‘boyish’, messy influencers that propelled them into celebrity territory?

I’ll preface this by saying, this isn’t to discuss or belittle their appearance or traits at all but merely to point out the common denominators they share. All three of them have discussed on their podcasts and YouTube over the years how they’re messy and built like a ‘little boy’, that they’re usually dishevelled and their homes are a mess etc.

Unlike other big influencers, this in turn led each of them to gain access into celebrity territory and big modelling campaigns. There is a clear difference between Mads Argy, Emma Chamberlain & Olivia Neill compared to other influencers with big followings who don’t end up partying on celeb yachts with Leonardo DiCaprio, getting big modelling campaigns with the likes of Miu Miu, Louis Vuitton etc. But what is it about these traits that garners such a huge success?