How to be a good guide to new players?

I have 2 new friends joining in gw2. My past experiences guiding new players has been unsuccesful 💀 im wondering what i do wrong sometimes, wo i do not even try and presuade my close friends/ members to play with me.

What do you do to help them "fall in love" with the game ? Do you send them bags, builds, show around?

My current approach is to stay in background and help with story , i answer them questions but sometimes they do get reppeled from buying the game from all the restrictions they have