🚨 The Facebook Ads "Optimization Phase" Is A Lie? 🚨 (Europe)

I keep seeing people say, “Just let Meta optimize, don’t touch the ads.” But let’s be real...how many of us have actually seen campaigns magically fix themselves?

I've run ads for years, and more often than not, if a campaign is struggling on day 2, it’s still struggling on day 7. Meta's "learning phase" often feels like an excuse for burning money while waiting for results that never come.

Here’s what I’ve actually seen work:

✅ Cutting losing ad sets FAST (not waiting for some magical optimization)
✅ Duplicating winners instead of increasing budgets

But hey, maybe I'm wrong? Are your campaigns improving over time, or is "letting it optimize" just a waste of budget?

Drop your thoughts 👇