How Do You Build Buzz Without Big Budgets?
Want to know how to create buzz for your event without blowing your budget on ads? 🚀
Emmy-nominated producer Yvonne McNair shares her secret sauce in our latest podcast:
▪️ Use the power of surprise - she once announced a Prince pop-up show an hour before it started, creating lines down the street
▪️ Leverage micro-influencers with high engagement (not just big follower counts)
▪️ Create shareable moments that naturally generate social media buzz
Her best advice? "You don't need a big budget for surprise and delight. Riding the subway? $3. Creating a moment on a platform? That's nothing."
Whether you're planning your first event or your hundredth, this episode is packed with creative marketing tactics you can implement immediately.
Tune in now! Check out Production Value Matters: The Business Event Podcast on Spotify, Apple podcasts & YouTube!