Need help with ideas for getting people interested in enlisted club(?) type space

So I am part of a group that has been organizing and has opened a club like space for the enlisted Airman, primarily the dorm ones. This space is very similar to the refuge on lackland and fishbowl on keesler. It has a kitchen, game room, movie room, massage chairs, music room, and other neat stuff.

People show up when we host special events and such but I would like ideas on how to attract people on a day to day basis.

My guess is that one of the issues is advertising since many ignore their emails and dont pay attention to flyers.

As a dorm airman myself who prefers to hide away from the world in my free time I completely understand the situation and had a feeling it would be like this.

So my question to y'all is what are your ideas for improving this situation, and have you seen this type of thing working well at your bases.

For clarification this is a permanent party type place so its different from a tech school club as they have nothing better to do while in tech school.